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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions (Q17-Q22):

NEW QUESTION # 17
A customer is looking at a report in workspace where he has added country dimension in freeform against orders metric. Customer wants to analyze the orders where customer touched the promotion page and then placed an order in the reporting window. He creates a 'Person' level container and uses the sequential definition as 'Page equals promotion_page then orders exists'.
What will the report show?
Response:

A. Report will only show sessions where the promotion page was not viewed
B. Report will show orders that were placed only after promotion page was viewed in the reporting window
C. Report will not show any orders as sequential definitions are not allowed with 'Person' level containers
D. Report will show orders that were placed after promotion page was viewed and may show orders placed before that page

Answer: D

NEW QUESTION # 18
Which actions should be performed before generating a trend analysis report in Adobe CJA?
(Select two.)
Response:

A. Enable Real-Time Data Sync
B. Apply a Date Range Filter
C. Define Metrics and Dimensions
D. Create Data Export Rules

Answer: B,C

NEW QUESTION # 19
Which component allows creating customer behavior summaries across data views in Adobe CJA?
Response:

A. Summary Table
B. Attribution Model
C. Calculated Metric
D. Segment Overlap

Answer: D

NEW QUESTION # 20
You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

A. Email 4 was the last email clicked before orders totalling $54.3 million.
B. Email 5 is attributed $38.4 million in order value during the attribution window.
C. Email 3 had the greatest average attributed order value per email click.
D. Email 2 generated the highest click-to-order ratio.

Answer: B

NEW QUESTION # 21
Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
Response:

A. Reassign the report to a different campaign.
B. Enable dynamic date ranges in the report.
C. Create a new calculated metric for monthly purchases.
D. Update the date range filter to include the last 12 months.

Answer: D

NEW QUESTION # 22
......

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